The continuous reduction of costs is a central component of the new strategy. For them, the only “luxury” is of increasing productivity targets and lost jobs. However, this does not apply to the workforce. In the future, the brand will again focus more strongly on luxury,” says a corresponding press release. “Luxury has always been part of the soul of Mercedes-Benz. In particular, the “sub-brands AMG, Maybach, G, and EQ” are to be grown significantly. ![]() Given the obscene enrichment of a tiny minority during the coronavirus crisis, the corporation intends to expand the “luxury positioning of the Mercedes-Benz brand” even more than before. In this, Daimler is moving with the times. According to Daimler CEO Ola Källenius, the strategy aims to achieve “strong and sustained profitability” by reducing costs by at least 20 percent over the next five years. It is the practical implementation of a long-term strategy that the company presented to its investors on October 6. A clear sign for the future since the focus is clearly on new technologies and fields of activity.”Ī glance at Daimler’s corporate website is enough to see what this “investment plan” is all about. It includes more than €70 billion for research and development, as well as for investments in tangible assets. On the same day that the workforce protested in Marienfelde, IG Metall announced on its “IGM Daimler” website, under the heading, “Important step into the future”: “At the end of last week, the Daimler investment plan for the next five years was approved. IG Metall and its works council representatives are not only aware of these plans, but they helped draw them up and enthusiastically support them. The closure of the Marienfelde plant, where, according to the plans known so far, production is to be completely stopped and only offices are to remain, is part of the auto company’s comprehensive strategy to catapult its profits into double-digits at the expense of the workforce. But while the workers involved are very concerned about their jobs and their future, the union is leading them around by the nose. ![]() This was the second demonstration within a month after IG Metall called for a protest on November 12. Several hundred of the 2,500 employees followed a call by the IG Metall union and participated in a protest demonstration against the threatened shutdown of the long-standing plant in Germany’s capital. Production at the Daimler plant in Berlin-Marienfelde came to a standstill on Wednesday last week.
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